Branding

Making you unforgettable

Unlike a conventional advertisement, the podcast or online broadcast won't necessarily be focused entirely on your product or service. For example, a financial institution may offer an online budget analysis that has nothing directly to do with their own products. A newspaper's podcast might be reached via links on somebody else's website. A computer manufacturer may offer a recorded discussion on the pros and cons of Windows Vista without mentioning their own company at all.

That's why branding is essential so that your audience knows and remembers exactly who is the provider of the online material. At DaisyMedia we are experienced in branding material both visually and aurally.

Through music, voiceovers, visual idents, intros and outros, we can make sure that your broadcast is an effective piece of promotion.

If appropriate, we can also create an impactful design, including your name and logo, for the download or subscription area on a website.

These proven branding techniques can be applied either to new or existing podcasts to ensure your online presence is a memorable one.

Key benefits

  • Visual and musical idents to run at beginning, between items and end of broadcast
  • Point-of-delivery branding through corporate colours and logo
  • Unique names devised to identify regular Podcasts (e.g. MoneyTalks, Travel TV etc)
  • Voiceover idents and promos