British Heart Foundation Webvideo

The British Heart Foundation was backing a campaign to ban cigarette vending machines. They wanted to show how easy it was for children to buy cigarettes using vending machines. Using secret filming techniques, Daisy Media created a video that followed two teenagers, under the age of 16, as they attempted to buy cigarettes. Were they able to buy them? Well you’ll have to watch the video to find out!

This video was distributed by DVD, to every MP in the United Kingdom, it was also screened in Westminster Palace to MPs and Peers. When the vote came, MPs voted for the ban, many of them had been shocked by what they saw in the video we created.

Daisy Media planned, scripted and produced the video on time and on budget.

Daisy Media Ltd., 145-157 St John Street, London EC1V 4PY